As cookie policies are increasingly required by regulations around the world, this new functionality will allow Agnostik customers to provide transparency to their users in their data collection practices, building relationships based on trust and ensuring compliance with regulations.
At its core, a cookie (sometimes called “tracker”) is a text file dropped in your computer by a server, used by websites to gather user data. There are different kinds of cookies:
- Technical or Essential cookies, necessary for the proper functioning of a website. Examples: Saving a shopping cart, remembering a website language, memorizing privacy preferences, audience measurement, etc.
- Third-party cookies, dropped by vendors (other companies). Only the person issuing these cookies can read or modify them.
Let’s look into it and how it works.
- Scan your websites daily, detecting all trackers and their activities on your property with minimal input from your side
- Categorize trackers, pairing cookies with specific purposes or categories and automatically associating purposes when the vendor is part of TCF V2. If the vendor is not, users are able to add one or more purposes to the tracker.
- Exempt trackers (for FR CNIL only), letting users decide whether to exempt a specific tracker from consent collection if it meets the requirements published by the CNIL.
- Apply filters, if the user wants to look for a particular group of trackers (type, lifetime, purposes…).