Our team has been working (very) hard to launch our well-known CMP on the cross-platform game engine Unity. The objective is to allow game publishers to better monetize their apps while complying with increasingly tough privacy regulations across the world, which require them to collect explicit user consent. To educate Unity’s community about data compliance, we are launching a 4-part Masterclass series, in which developers get access to our Unity SDK for free, and that will be held every Monday of the coming month.
- (Too) few games still gather explicit consent
- The gaming industry: a major concern among Data Protection Authorities
- Get free access to our Unity SDK by participating in our 4-part Masterclass
(Too) few games still gather explicit consent
If you don’t know what we’re talking about… here’s a short explainer of what Unity is:
The gaming industry : a major concern among Data Protection Authorities
The gaming industry has become a growing concern among Data Protection Authorities as most games rely on a freemium model, mainly financed through personalized advertising or data collection and selling. In a privacy compliant game under GDPR, none of these activities can happen without the user consenting in a valid way. Most game developers realize the legal risk, but frequently underestimate the reputational risk of a privacy backlash for their reputation. They prefer to focus on their user experience rather than on compliance.
Few actors of the ecosystem have offered gaming publishers technologically adapted solutions to collect, store, manage and share users’ consent on their preferred environments. This is not only dangerous in terms of data compliance, but also risky for user retention, as it can lead disappointed players to lose trust in the game and its applications.
Didomi is the first actor in the field of Preference and Consent Management to offer gaming publishers who develop their games on Unity a dedicated offering to get explicit player consent (read our press release). Already used by major brands and publishers across the globe (on web, mobile web and in apps), our CMP will now be available as a Unity-compatible SDK.
To co-create better consent management with the Unity community, we are organizing a 4-part Masterclass Series in which we will share tips & tricks to collect user consent, optimize consent rates and monetize in accord with the world’s privacy regulations:
- Unity Masterclass #1 (July 6th) – Why Managing User Consent is Important for Compliant Monetization
- Unity Masterclass #2 (July 13th) – How to Set-up Didomi’s Unity SDK in Your Game
- Unity Masterclass #3 (August 26th) – How to Optimize User Consent Rates with Didomi’s SDK
- Unity Masterclass #4 (Sept 9th) – How to Increase ROI of Consented Monetization with Didomi’s SDK.
From gaming studios’ Data Protection Officers (DPO) to Product Managers (PM) or Unity 3D developers, the Masterclass’ aim is to allow professionals to get familiar with the importance and implications of better user transparency and data compliance. We hope to see you around!
For more information, please join our waiting list on Didomi.io/unity-sdk.