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How did La Philharmonie de Paris deploy a CMP on its digital environments?
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How did La Philharmonie de Paris deploy a CMP on its digital environments?

Published  

2/16/2024

by 

Clara Verglas

4
min read

Published  

February 16, 2024

by 

Clara Verglas

10 min read
Summary

La Philharmonie de Paris is a renowned Parisian musical institution offering live performances, concerts, and workshops for all ages on a multitude of different repertoires.

 

A continuation of the Cité de la Musique, founded in 1995, the Philharmonie building opened in 2015, and the two entities now form a single institution with almost 600 employees.

Delphine Anquetil, Head of Digital Products at La Philharmonie de Paris, looks back on her experience with Didomi and shares with us her experience setting up a Consent Management Platform across all La Philharmonie de Paris domains.

Solution: Deploying a single CMP on a different environment

 

Following thorough market research, La Philharmonie de Paris chose to go with Didomi's Consent Management Platform (CMP) to manage consent collection on its web properties.

 

This decision was mainly based on the guarantees of a reliable solution that Didomi offers through its rigorous monitoring and intuitive dashboards, allowing for effective control and management, tools the team at La Philharmonie de Paris appreciated for their ease of use and flexibility.

Another of Didomi's major assets is its automatic cookie scanning thanks to the compliance report, an extremely valuable feature that helped the Parisian organization discover that several of the third-party services it was using were generating an unsuspected number of cookies.

 

Finally, the customer support provided by Didomi (and available in French) was a determining factor for the Philharmonie de Paris.

 

“The responsiveness of Didomi to legislative changes is really valuable, as we work on many topics. This proves that there is real support and follow-up, which is much appreciated.”

- Delphine Anquetil, Head of Digital Products at La Philharmonie de Paris

 

Delphine Anquetil highlights that the implementation phase went very smoothly, thanks to a half-day integration session dedicated to explaining how the solutions work and how to get started.

 

In addition, monthly meetings were set up to evaluate the implementation process and ensure that operations were proceeding smoothly. These regular checkpoints allowed for verification that there was no loss of traffic and that the banners were correctly displayed, especially on mobile.

 

Visuel of the consent banner of the "La Philharmonie de Paris" webiste on an Ipad

 

La Philharmonie de Paris designed a consent banner that embodies their visual identity, from the brand's colors to its logo, along with a text recommended by Didomi.

On the question of analytics and optimizing the consent rate, the team is supported and advised by an agency. As a result, between the onboarding, support, and backup provided by the agency, the roll-out was optimal, easy, and smooth.

“The Didomi Consent Management Platform is a reliable tool that is easy to set up with personalized follow-up.

- Delphine Anquetil, Head of Digital Products at La Philharmonie de Paris