Over the last few months, Google has introduced several new data privacy requirements and updates for its products and services, including the release of Google Consent Mode V2, the extension of the organization’s CMP requirements to Switzerland, and the looming deprecation of third-party cookies in Chrome.
One of the company's latest changes is announcing new requirements for consent collection on connected TVs (CTV). Didomi is uniquely positioned to help organizations with this as one of the few Consent Management Platforms (CMP) to be certified by Google for CTV.
Let’s look at Google's new CTV requirements and how Didomi can help.
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June 2024 update: In a recent communication, Google announced that an enforcement extension had been granted in light of publisher feedback about the challenges of implementing the TCF in a CTV environment. The prospective deadline has now been pushed to July 2025.
Nevertheless, the organization emphasized the importance of CTV partners adopting a certified CMP as soon as possible. |
Summary
Introducing Google's new consent requirements for CTV
Google has announced that its consent management requirements will now apply to CTV inventory. Publishers and developers serving ads using Google products (AdSense, Ad Manager, or AdMob) to users in the European Economic Area, the UK, or Switzerland must already comply with Google’s EU user consent policy.
Starting in July 2024, this will also apply to connected TVs (CTV).
The main and most important step in complying with Google’s requirements is implementing a Google-certified Consent Management Platform (CMP) to ensure compliant data collection and integration with the Transparency and Consent Framework (TCF).
Keep reading to learn how to get started, or discover our CMP on our dedicated page:
Get started with Didomi and comply with Google’s new CTV requirements
Getting started with Didomi to comply with Google’s new requirements is quite easy and can be summed up in three steps:
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Talk to our team to get started with our Google-certified CMP for CTV
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Activate the Transparency and Consent Framework directly in the Didomi Console settings
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Consider implementing Google Consent Mode V2
Once you’re settled and signed up, get started with Didomi for CTV by taking a look at some of our tips and best practices on how to create an impactful consent banner for connected TVs:
