Madrid, May 30, 2024 — Didomi, a leading Global Privacy UX Solutions provider, announces the publication of a comprehensive whitepaper on consent collection in Spain. 


While data privacy is a hot topic around the globe, Spain has emerged as one of the frontrunners in the field so far in 2024. 


Last year, the country’s national data protection authority, the AEPD (Agencia Española de Protección de Datos), released updated guidelines on consent banners requiring organizations to update their consent banner practices and providing additional guidance on the use of paywalls and analytics cookies. 


“Our team at Didomi has seen the profound change driven by the latest guidelines from the AEPD on the Spanish market firsthand. Regulatory changes have the potential to have an impact almost overnight on organizations' and publishers’ business models”


- Sergio Gomez, Country Manager Iberia/LATAM at Didomi”


In this latest study, on the back of its 2024 benchmark data collection in Europe, Didomi is releasing a benchmark of data collection in Spain. It looks at the impact of these guidelines and provides insights on consent banner performance per country, industry, banner format, and more.


To access the full study, head to the Didomi website.