Paris, February 6th, 2024 - Didomi, a leading data privacy solutions provider, announces its new membership with the Interactive Advertising Bureau (IAB) in the United States.
The Interactive Advertising Bureau (IAB) is the world’s leading trade association for the digital advertising industry. Working with member companies, the organization produces industry standards and best practices, fields critical research, and fosters thought leadership, education, and workforce development.
|
“IAB’s superpower is our members. As the only media and marketing trade body that truly represents the entire ecosystem, it is our belief that the challenges of our industry require us all to have an equal seat at the table.
There has never been a more important time for collaboration among brands, creative and digital agencies, ad tech companies, and platforms.”
- David Cohen, CEO at IAB (Source: IAB) |
As a leader in data privacy with offerings ranging from Privacy UX to consent management and privacy governance, Didomi has paved the way in Europe since the onset of the GDPR era before going global, with customers worldwide and an increased presence in North America.
After joining the IAB Canada TCF in 2023, the company is excited to share that it is listed as a member of IAB in the United States and is looking forward to increasing collaboration, partnerships, and business activity in North America amidst a critical time for data privacy in the region.
|
“Didomi has been actively involved with IAB Europe for years, including as of late in developing version 2.2 of the TCF. With a growing international presence, a partnership with the IAB in the United States was the logical next step.
|
